Sharad Gupta

 Sharad Gupta
 PGDM (IIM Indore),  Ph.D (Pursuing: FMS- D.U.)
Specialisation:  Marketing

Sharad worked with Industry for ten years before joining academics in year 2012. He worked in Industries of Software Consulting (Infosys and Accenture), Pharmaceuticals (Wockhardt) and Insurance (ICICI, Bharti AXA and Royal). In Industry, he has handled Strategic Planning, Corporate Alliances, Channel Management, Cross Functional Team Management and Process Automations. His corporate designations included Senior Vice President, Regional Manager, Country Representative and Software Engineer. He received Certificate of Distinction and Certificate of Appreciation by ICICI and Bharti AXA respectively. He is a life member of All India Management Association and Delhi Management Association. Sharad is pursuing Ph.D. from FMS Delhi.

Being an IIT-IIM alumnus, Sharad has keen interest in Research. He has authored and presented his research papers in acclaimed national and international conferences organized by IIM, IITs, AIMA and other reputed Institutions. His current research areas are Mindfulness, Sustainable Marketing and Consumer Behavior. He has authored research paper for reputed journal. He has published in reputed management magazine also and has been reviewer for the Journal – Management & Change.

His academic areas of interest include Consumer Behavior, Marketing Research, Business to Business Marketing and Business Strategy. Sharad has conducted management Development Program in association with PHD Chamber of Commerce on the topic – “Winning & Retaining Customers in Services Business”. He has developed courses for Consumer Behavior, Advanced Marketing Research, Marketing Management, Business to business Marketing, Integrated Leadership Perspective and Strategic Management – II. He has engaged in key institution building activities and attended many faculty development programs.

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