Atul Singh Chauhan
BE (BIT Mesra) and PhD (XIMB – XUB)
Dr. Atul Singh Chauhan had completed his Bachelor of Engineering (BE) from Birla Institute of Technology Mesra, Ranchi. He has a corporate experience of approximately 7 years in Tata Consultancy Services Ltd (TCS). He completed his doctorate from Xavier Institute of Management, Bhubaneswar (XIMB). He is an Academy of Indian Marketing (AIM) – American Marketing Association (AMA) Sheth foundation consortium fellow. His articles had been selected for presentation in international and national conferences. His research interests are Social Media Marketing, Consumer Behaviour, Brand Experience, Measuring Brand Performance and Brand Management.