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Prof. Atul Singh Chauhan has earned his Bachelors in Engineering (BE) from Birla Institute of Technology Mesra, Ranchi and Ph.D. from Xavier Institute of Management at Xavier University, Bhubaneswar (XIMB - XUB).

He has a corporate experience of approximately 7 years with Tata Consultancy Services Ltd (TCS) and is therefore seasoned with a variety of technologies, domains and roles. He is currently working as a Professor at DSB since February 2019 and his specialises in Marketing. Before joining DSB, he was a distinguished guest faculty at XIMB and NALSAR. Prof. Chauhan’s research interests are Social Media Marketing, Consumer Behaviour, Brand Experience, Measuring Brand Performance and Brand Management.

Additionally, he is an Academy of Indian Marketing (AIM) – American Marketing Association (AMA) Sheth foundation consortium fellow. His articles have been selected for presentations across various international and national conferences.

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Prof. Atul Singh Chauhan

BE, BIT Mesra; PhD,