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BUSINESS ANALYTICS CERTIFICATE PROGRAM STARTING 2019

Investing in You Is the Best Investment for Success

PROGRAM OBJECTIVES

Business Analytics (BA) is the process of transforming data into actions through analysis in the context of organizational decision making and problem solving. What makes business decisions complicated today is the overwhelming amount of data and information. Data to support business decisions including those collected by firms as well as through internet and social media are growing exponentially and becoming increasingly difficult to understand and use. This is one of the main reasons why analytics is important in today’s business environment. Various research studies have discovered strong relationship between a company’s performance in terms of profitability, revenue and shareholder return and its use of analytics. BA is now used extensively across different industry verticals to gain competitive advantage and gather business insights for organizations. This certificate program will cover the core concepts of BA in detail.

PROGRAM CONTENT

Duration: 6 Months Weekend Program

Starting: 2019

Timings: 1100 hrs – 1230 hrs and then 1330 hrs – 1500 hrs Saturday and Sunday

Target Audience: Professionals and Students

Cost: 40,000 INR for DSB and VIPS students, and 50,000 INR for others

Faculty: Delhi School of Business and External

Topics Data Sets and Material Engagement Hours
Excel for Business Data sets and material will be shared with participants 15 hrs (Prof. Gaurav Sarin, DSB)
Business Statistics Data sets and material will be shared with participants 15 hrs (Prof. Neerja Arora, DSB)
Analytics using Tableau and SQL Data sets and material will be shared with participants 15 hrs (Prof. Gaurav Sarin, DSB)
Marketing and Consumer Analytics using IBM SPSS Data sets and material will be shared with participants 15 hrs (Prof. Sharad Gupta, DSB)
Finance and Accounting Analytics using Python Data sets and material will be shared with participants 15 hrs (External Faculty)
HR Analytics Data sets and material will be shared with participants 15 hrs (Prof. Ashok Bhattacharya, DSB)
Social Media Analytics Data sets and material will be shared with participants 15 hrs (External Faculty)
Data Science for Business using R Data sets and material will be shared with participants 15 hrs (Prof. Gaurav Sarin, DSB)
Capstone Project Data sets and material will be shared with participants 20 hrs
Multiple Talks by Eminent Industry Professionals None 10 hrs
Total 150 hrs (6 hrs per week * 25 weeks)

PROGRAM VENUE

Business Analytics Lab, Delhi School of Business, AU Block, Outer Ring Road, Pitampura, New Delhi – 110034 Website: www.dsb.edu.in

ABOUT DSB

Delhi School of Business is committed as best MBA institutes in India to developing, grooming and perfecting the potential of each of our students so that each one can be the best that they can be to meet their future career and life challenges.

Delhi School of Business offers the PGDM, A.I.C.T.E. accredited program and stands apart for its dynamic curriculum structure that doesn’t just respond to market needs, but predicts them.

Keeping pace with ever-changing business world, the School brings both theory and application into classrooms through learner-centric pedagogy and high-quality teaching. We bring to bear our students’ potential and individual aspirations and in the process, trigger the need in each student to define oneself in the rubric of achieving personal mastery, practicing continuous learning and critical thinking and becoming an invaluable member of society.

The Business School was launched after 12 years of research on business management and administration to meet professional skills demand. Our global industry network combined with cutting-edge teaching quality, provide our students with the best cross-section of dynamic management courses, world-class faculty, regular industry exposure, innovative pedagogy and professional skills training – offering real-life platforms for personal growth, work-readiness and fast career track.

In line with our education philosophy, we go beyond merely skilling our students in their chosen fields to open students to the principals and practice of integrative learning, questioning stereotype thinking, appreciating cultural diversity and inclusion, inculcating intellectual and practical skills and practicing personal and social responsibility – the making of a 21st century global citizen.

We equip you to develop your own personal brand built on the fire of practice in pursuit of perfection. If you are among the best and the brightest, DSB-VIPS offers you the opportunity to realize your potential and define yourself.

Contact Details

Delhi School of Business, AU Block, Outer Ring Road, Pitampura, New Delhi – 110034

Email: execprograms@dsb.edu.in

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