MarkX is the marketing club of Delhi School of Business. It works on the basic principle that “marketing is a religion”. Its goal is to motivate students how to encourage marketing skills. It works on the Mantra: “Preach and Practice Marketing”. The MarkX exists to help understand the conundrum that marketing has become. It organizes various event to enhance marketing skills among the students by practicing different aspects of sale, marketing, advertising and understanding of different marketing strategies.
List of Events
Bhavyata Chanana- Joint Coordinator
WHO AM I
OUTTHINK THE COMPETITION
MARKETING AFFAIRS 2022
Events organised by Markx Club
FEBRUARY 17, 2022
MARKETING AFFAIR 2022
SAC organised an inter-college event ‘Marketing Affair 2022’ which was coordinated and executed by MarkX – the Marketing Club of DSB on February 17th, 2022. Total 45 teams from across India participated in the event from different management institutes such as Kanoria PG Mahila Mahavidyalaya (Kanoria College) Jaipur, Great Lakes Institute of Management (GLIM), Gurgaon, Prin. L.N. Welingkar Institute of Management Development and Research, Mumbai (WeSchool), International Management Institute (IMI), New Delhi, Birla Institute of Management Technology (BIMTECH),Greater Noida, Department of Management Sciences (PUMBA), Savitribai Phule Pune University, Pune, T. A. Pai Management Institute (TAPMI), Manipal, Indian Institute of Management (IIM), Shillong, Indian Institute of Management (IIM), Rohtak, and many more.
OUTTHINK THE COMPETITION
‘The Marketing club of DSB also organized its first online inter college event, “OUTTHINK THE COMPETITION” on 5th December 2020. The participants were provided with information about a recent start-up ‘The 99 World’, and they had to present a marketing plan for the same on the day of the event. Winners for the OUTTHINK THE COMPETITION were: 1 st Position- Harsh Matta and Nikita Marwah from IIM Jammu; 2nd Position- IshaNijhavan and Rashmi Gupta from DSB.
November 2, 2020
Marketing Club organized an online event “PROSEG” on November 2, 2020. The event was organized to gain and improve the knowledge of segmentation and promotion concepts. The event had three rounds. Round 1: – 9 Teams were sent to the breakout rooms to prepare segments for the given product, 4 teams were able to clear this round Round 2: – Promotion of the product that was given in the first round. This was a inter team competition round. Round 3: – 5 participants were able to make it to the final round. The round focused on creating an attractive advertisement for a business “crash course in crying for bride to be”. Winners for the ‘PROSEG’ event were: First Position-Isha Nijhawan; Second Position-Jasleen GallayThird Position-Saarthak Mehta of DSB.
WHO AM I
The Marketing club of DSB organized an event “WHO AM I” on 22 August, 2020. ‘WHO AM I’ event was organized to gain and improve the knowledge of brands in individuals. There were 31 participants. In first round which consisted of brand logo identification; in this round 50 photo edited logo were shown. There were three rounds in this activity. In the first round the participant were shown 50 photo edited logo of various brands and in second round the participant was given google form in which they had to recognize the mascots names of various brands. In the final round 5 participant were shown around 36 Mascots for 60 seconds. After that they were asked to recognize the brand, the mascots were associated.
The Marketing club also organized an event “PITCH PLEASE” on 28 February 2020. Pitch please is an event which was organized to gain and improve the selling skills of an individual. There were 12 participants who formed 6 pairs by picking a chit. There were two rounds in this activity. In the first round the participant were required to sell a product to the consumers i.e., B2C and in the second round the participant had to sell it to the business i.e. B2B. In the first round the time given to participant was 7 minutes and in the second round the time given was 5 minutes. While one member was presenting, the other member of the team waited outside the room so as to avoid copying of the same strategy. Each pair was given a different product of the same brand and they had to sell the product keeping in view the following criteria i.e., verbal skills, non-verbal skills and the content. After the completion of the first round, candidates were shortlisted for the second round. The winners and the runner-up were given the certificates.