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Prof. Sharad Gupta completed his PGDM from IIM Indore and B. Pharm. (now known as B.Tech. Pharmacy) from IIT-BHU. He is a PhD from FMS, University of Delhi. On the work front, Prof. Gupta has 19 years of experience and his industry designations include Senior VP, Regional Manager, and Senior Software Engineer with companies like Infosys, Accenture, ICICI and Bharti AXA.

Currently, he is a Professor and Chairperson – Research at DSB and his specialization is in Marketing. He has contributed actively to accreditation, student activities, program planning and has a very rich experience of teaching undergraduate, graduate and executive participants of management programs using pedagogies like problem-based learning, case-based learning, project-based learning, and active class participation.

Prof. Gupta employs blended learning and flipped-classroom approaches and some of his tutorials can be found on YouTube channel named Marketing Platter (https://youtube.com/c/MarketingPlatter). He has conducted management development programs in association with the PHD Chamber of Commerce and has led our student immersion groups to NUS Singapore & IIM-A.

Prof. Gupta’s research interests include Mindful Consumption and Sustainability. He has guided many MBA students for international conference presentations and journal publications. His works have also been published in ABDC and Scopus-listed journals. The papers have been accepted/presented at globally renowned conferences of American Marketing Association, Academy of Marketing Science, Association of Consumer Research, IIMs, IITs, etc. He is a member of Academy of Marketing Science, USA and All India Management Association, India.

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Prof. Sharad Gupta

PGDM, IIM Indore;
Ph.D, FMS (DU)