Working & E-Papers

Faculty Working Papers -

  1. DSB-WK-2019-01-01: Effect of Mindfulness meditation on Mindful Consumption & Life Satisfaction: An experiment
  2. DSB-WK-2019-01-02: The Cultural Context of GRCs — Indian Perspectives
  3. DSB-WK-2019-01-03: Relationship of Mindfulness, Mindful Consumption, and Life Satisfaction
  4. DSB-WK-2019-03-05: Attitudinal Factors in SM-era consumer decision journey – conceptualization and scale development
  5. DSB-WK-2019-03-06: Measuring Mindful consumption

 Student & Faculty Working Paper -

  1. DSB-WK-2019-03-04: Mindful Effect of User-Centered Design on Brand Image and Brand Equity

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