Working Papers



Paper No. Paper Title Author(s)
DSB-WP-2019-05-07 The Balanced Scorecard and Value Creation – Why does it not happen always? Sanjay Kumar
DSB-WP-2019-03-06 Measuring Mindful consumption Sharad Gupta and Harsh Verma
DSB-WP-2019-03-05 Attitudinal Factors in SM-era consumer decision journey – conceptualization and scale development Atul Singh Chauhan and Sandip Anand
DSB-WP-2019-03-04 Mindful Effect of User-Centered Design on Brand Image and Brand Equity Sahil Gupta and Sharad Gupta
DSB-WP-2019-01-03 Relationship of Mindfulness, Mindful Consumption, and Life Satisfaction Sharad Gupta and Harsh Verma
DSB-WP-2019-01-02 The Cultural Context of GRCs -- Indian Perspectives Ashok Bhattacharya and Manab Bose
DSB-WP-2019-01-01 Effect of Mindfulness meditation on Mindful Consumption & Life Satisfaction- An experiment Sharad Gupta and Harsh Verma