Top MBA College of Delhi and its role in motivating students to look into the changing trends and career opportunities in Marketing
A Brief on the PGDM (equivalent to MBA) Program provided by the Top MBA College of Delhi
The flagship PGDM programme at DSB combines rigorous theoretical knowledge with practical training to give you the best of both worlds. Its curriculum is well-rounded and complex, increasing your business knowledge and preparing you for long-term success.
Your industry readiness will be greatly enhanced by the PGDM programme. Our academic rigor is supported by a curriculum that is industry-focused, from anticipating business trends to imparting pertinent management information. The curriculum is very well-organized and features a special teaching approach focused on outcome-based learning.
A quality education not only equips you with the knowledge you need, but also with the skills you’ll need to carve out your own niche in today’s competitive and fast-paced business environment.
At DSB, we provide all the resources needed for our students to succeed in the corporate world. We strive to maintain our standing as one of the best MBA colleges in the country by fostering a learning environment that also provides a forum for innovative thinking and molds the brilliant minds of our students. The DSB dedicates its efforts to the bright futures of its students by offering great employment possibilities, first-rate facilities, and knowledgeable professors.
DSB and its Emphasis on Marketing Opportunities
Instead of emphasizing the newest growing trend of digital marketing, the majority of MBA programmes at various universities teach the fundamentals of management in their curriculum. It is past due for a school to acquaint its students to the new trends and shifting landscape of digital marketing.
Delhi School of Business, the top MBA college of Delhi, on the other hand, teaches Digital Marketing as a part of the elective subject and also organizes a number of workshops, seminars, webinars, and orientation programmes to discuss the growing need for digital marketing and the career opportunities in marketing for the students. Developing professional knowledge is the aim of the curriculum. Digital marketing is the future of marketing and a burgeoning professional path that is currently in great demand.
Students are taught about brand promotion strategies, customer experience management, channel management, services marketing, digital marketing, etc. by proficient professors at Delhi’s Best MBA College. Sales promotions are among the most efficient techniques to boost sales and cultivate client relationships, as successful businesses are aware of. It is simple to use and offers a resume an advantage. It is necessary to understand how to market things on the internet using social media, search, display, paid marketing, content marketing, and lead generation through online marketing.
However, as is common knowledge, not all students may be eager to study about digital marketing. In order to prevent students who don’t want to learn digital marketing from feeling forced to, we have included it as an elective subject along with a wide range of other options. However, all students are taught the fundamentals of general marketing as part of their core curriculum.
With the huge data at their disposal, organizations today still struggle. Top B-School graduates with expertise in analytics and marketing are still in high demand. Data analytics is assisting in marketing forecasting, traffic analysis, and demographic analysis of revenue production in the retail, sales, marketing, and finance sectors. Every business uses data-driven techniques and big data analysis.
Additionally, email marketing is a crucial tool for lead conversions as well as branding and promotion online. Additionally, email marketing is a crucial component of internet branding and lead generation. Some products that offer mass mailing services include Mailchimp, Zoho Mail, and Mail Marketer. SEM, SEO, Mobile Marketing, Google Adwords, Facebook Marketing, and other digital marketing strategies are crucial to understand, and happily, the Top B-School of Delhi teaches them all.
Today’s employers only seek for talents; they are not interested in internships or degrees. They need suitable people who can aid them in maintaining their corporate position in this dynamic commercial environment.
The newest marketing trend that the corporate community around the world has embraced is social media, which is now an essential part of any marketing strategy. Social media is an effective tool for promoting and advertising your products and services as well as for building enduring relationships with potential clients. The ability to interact directly with your audience and provide them with the information they require is the main advantage of social media marketing. This targeted communication helps draw in and retain customers. Building a number of brands and, as a result, earning a sizable market share has proven effective when using a constant visual presence on social media platforms like Facebook, Twitter, Linked In, etc.
Students and marketing managers of today must have a specific set of talents in order to operate in the field. They need to extend their horizons and take in the bigger picture.
A creative mindset is the most crucial attribute that any marketing manager should have. Second, they must be sure to specify their goals, identify their target market, and develop a well-thought-out marketing plan for various social and digital platforms. Adhering to your plan precisely is essential for marketing success. The marketing manager must also be knowledgeable about the various media formats that work best and worst on social media. He or she should be able to write persuasively.
Entering the Digital World
The term Digital Marketing was coined during the point when users used the online 1.0 platform to go looking for necessary information but were unable to share the information over the internet. However, over the years with the emergence of the internet, e-commerce, search engines and far more, today, the Digital Marketing Industry is booming!
The days when a company could function without a website are long gone. Digital marketing trends cannot be ignored, regardless of the type of goods or services a firm offers. Businesses are adopting numerous digital marketing trends, such as computer science, data-driven marketing, and voice computer programme optimization, to stay competitive in this changing world (VSEO). Chatbots, which use instant messaging to communicate with customers or website visitors in real-time, day or night, are a good example of AI. Another new marketing trend is video marketing, whereby users post movies or live broadcasts to Facebook, Instagram, or YouTube to increase interaction.
Career Roles and Growth Aspects in Digital Marketing
Digital marketing specialists and firms have been enmeshed in the industry due to its rapid expansion and the urgent need for company adoption. Businesses are outsourcing digital marketing services to keep up with the latest trends in the field in an effort to remain industry-relevant. This occurs frequently because effective multichannel marketing calls on brands to connect with their target market. Additionally, programmatic advertising has helped digital marketing shorten the customer journey process. Real-time bidding on numerous social media is a key component of this advertising. Because it involves client segmentation, this requires highly qualified individuals. As a result, giving these jobs to digital marketing companies is frequently a wise decision.
However, as a result of the pandemic, businesses are more excited than ever to use digital marketing. Digital marketing is becoming a survival tool for firms in these unheard-of times and the elimination of face-to-face transactions. Companies today need a combination of influencer-led campaigns, SEO, social media marketing, and content marketing to stand out. Companies that want to create or upgrade websites, establish new e-commerce channels, and create social media campaigns have increased visibly recently. These businesses also use influencers and SEO to succeed in reaching new target audiences. These benefits and chances provided by digital media can be incorporated into long-term marketing backup plans for businesses.
Over the past few years, the marketing landscape has altered. To expand their business, companies have switched from traditional marketing to digital marketing as Digital marketing is more economical than traditional marketing. A growing number of firms are using social media channels like Facebook, Twitter, LinkedIn, and Instagram as their online platforms for promoting their products. Nowadays, most people choose to purchase goods online using apps, websites, or social media platforms.
Digital marketing techniques can therefore function as a long-term valuable plan, even after businesses resume their regular operations, rather than just an emergency stopgap. The fact that there is a greater demand for digital marketers than there are available workers is evidence that this field is trending rapidly upward.
Through innovative marketing techniques investigated by digital marketers, a strong brand image is frequently developed online. To establish an online presence for the business within the digital environment, digital marketing specialists take part in a variety of activities. This could be done through postings, videos, infographics, blogs, articles, news covers, SEO, etc. The experts establish a solid strategy to support their good or service after determining the target market. Any company could benefit from this if they want to dominate their competitors and grow inside the market. There are many specialities available in the field of digital marketing, including digital marketing strategist, SEO analyst, email marketing specialist, social media specialist, website manager, Google AdWord professional, e-commerce specialist, and more. There are several viable job opportunities in this subject.
Digital marketing jobs are becoming more available as internet media expands. The growing use of the internet has given businesses a great chance to increase their presence in the virtual world of cyberspace. The duty market is flourishing, and this talent is now valued more than ever. A candidate for a position in digital marketing should be enthusiastic, creative, and have people skills such as listening, leadership, and goal-setting. Aspiring digital marketers have a wide range of options, including content marketing, e-commerce, SEO, mobile marketing, etc.