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Dr Chandan Thakur is a Professor of Marketing at the Delhi School of Business (VIPS, Pitampura), Delhi, with over 25 years of experience across management teaching, research, corporate training, academic administration, and international relations. He is an alumnus of IIM Ahmedabad (SFDP). He holds a PhD in Business Administration (Marketing), an MBA in Marketing, and a B.A. (Hons.) in Economics from Delhi University. He has earned professional certifications from the University of Virginia (USA), ISB Hyderabad, IIM Kozhikode, IIT Kharagpur, and IMT Dubai. Prior to joining the Delhi School of Business in 2022, he served as Professor of Marketing at ISB&M, Pune; Associate Professor at Universal Business School, Mumbai, and IMT Nagpur; and in senior faculty roles at KIIT University, ICFAI Business School (Bangalore), and CBFS, Muscat (Oman), among other institutions. His academic leadership experience includes serving as Chairperson – International Relations at IMT Nagpur; Chairperson – Marketing Area at ISB&M Pune, Universal Business School Mumbai, and T. John Institutions, Bangalore; and Dean (In-Charge) at KIIT School of Management, Bangalore.

Dr. Thakur has authored one book, 15 research papers in ABDC, Scopus, and UGC Care-listed peer-reviewed journals, and nine case studies (with teaching notes) published with The Case Centre on companies such as Amazon India, Tata Motors, Hindustan Unilever, Patanjali Ayurved, Nestlé India, and Toys “R” Us. His most recent research paper — a systematic literature review on the influence of Generative AI on consumer experiences and behavioral responses, published in an ABDC-listed journal — was recognized as a “Recent Top Paper” on SSRN (August 2025) and ranked No. 1 in top downloads across multiple marketing categories globally. His book, Effect of Psychographic Factors on Consumers’ Attitude toward Cause-Related Marketing (Scholar Press, Germany, 2020), is available on Amazon. He has served as Editor of Marketing Mastermind (ICFAI Business School), where he received the Best Editor Award eight times, and of the KIIT Journal of Management. He has served as a reviewer for various journals, including the Indian Journal of Marketing (ABDC and Scopus-listed) and the IIM Ranchi Journal of Management, and is a member of the Harvard Business Review Advisory Council. He has conducted corporate training programmes for leading organisations, including American Express, HSBC, Bank Muscat, Bank Dhofar, the Central Bank of Oman, and Asian Paints. His research and teaching interests include consumer behavior, B2B Marketing, Brand Management, Sales and Distribution Management, generative and agentic AI in marketing, cause-related marketing, neuromarketing, pricing strategy, and retail management. He has designed and launched several new PGDM electives, including Pricing Strategy and Neuromarketing.