paper published in international journal
- Kumar Pradeep & Sarin Gaurav | (2021-22) | WELMSD – World Embedding and Language Model Based Sarcasm Detection | Online Information Review
- Kishore Kamal & Bhardwaj Indira | (2021-22) | Impact of Size of Bank on its Capital Adequacy Ratio an Empirical Study of Indian Public Sectors Banks | Oeconomia Copernicana | 12(4), 864-876
- Chaudhary Sanjay & Suri P K | (2021-22) | Ranking the Factors Influencing e-Trading Usage in Agricultural Marketing | Global Journal of Flexible Systems Management | 22(3), 233-249
- Srivastava Vinita & Rajiv Ranjan Thakur | (2021-22) | Do Consumers’ Beliefs, Knowledge and Awareness Play an Important Role in Willingness to Adopt Pro-Environmental Behaviour? | Journal of Emerging Technologies and Business Management | 10(1), 9-35
- Sharma Sarthak & Gupta Sharad | (2020-21) | Dichotomy in brand claims: Focus on Breads in NCR Region | Empirical Economics Letters | 20 (3), 365-376 | ABDC
- Gupta Sahil & Gupta Sharad | (2020-21) | Mindful Effect of User-Centered Design on Brand Image and Brand Equity | Journal of the Social Sciences | 48(3). 3814-20, 2020 | Scopus
- Chaudhary Sanjay & Suri P K | (2020-21) | Modelling the enablers of e-trading adoption in agricultural marketing: A TISM based analysis of eNAM | Vision: The Journal of Business Perspective | 25 (1)
- Chaudhary Sanjay & Suri P K | (2020-21) | Framework For Agricultural e-Trading Platform Adoption Using Neural Networks | International Journal of Information Technology | Issue-1
- Neerja Arora & Garima Malik | (2020-21) | Examining Antecedents affecting Indian Consumers Adoption of Mobile Apps | Innovative Marketing Journal | Vol-16, Issue-3, Pages 1-15, 2020
- Chaudhary Sanjay & Suri P K | (2020-21) | The impact of E-trading on wholesale prices of select agricultural commodities | Journal of the Social Sciences | 48 (3)
- Jain Neera | (2020-21) | Role of Mindfulness in Leadership communication during Covid19 | Journal of the Social Sciences | Vol-48, Issue-3
- Arora Neerja, Malik Garima & Chawla Deepak | (2019-20) | Factors affecting Consumer Adoption of Mobile Apps in NCR: A Qualitative Study | Global Business Review | Vol-21, Issue1, 2020, Pages 176-196
- S Gupta & Verma Harsh V. | (2019-20) | Mindfulness, mindful consumption, and life satisfaction | Journal of Applied Research in Higher Education | 12(3). 456-74 | Vol-12, Issue-3, Sep, 2019
- Sarin Gaurav | (2016) | “An empirical study of key parameters that impact purchase decisions of consumers who use e-commerce websites for online shopping in India” | International Journal of Information Systems and Software Engineering for Big Companies
Contribution of CHAPTERS in BOOK
- 2021-22 | Forecasting Returns of Crypto Currency - Analyzing Robustness of Auto Regressive and Integrted Moving Average (ARIMA) and Artificial Neural Net | Financial Data Analytics - Theory and application | ISBN:978-3-030-83789-3 printed book & 978-3-030-83799-0 Ebook | Springer Nature Publishing
- Chaudhary Sanjay & Suri P K | (2019-20) | Examining the Adoption of eNAM Platform for Transforming Agricultural Marketing in India | Transforming Organizations Through Flexible Systems Management | PP 243-256; ISBN: 9789811396397, ISSN: 21998493 | Springer
- Sarin Gaurav | (2017-18) | Smart City Networks | Wireless Protocols for Smart Cities | Springer International
PAPERS PUBLISHED IN CONFERENCES
- Sarin Gaurav, Gupta Chhavi & Gallay Jasleen | Classifying Mode of Sales for Retail Businesses: An Empirical Examination | BIMTech Conf 2022
- Sarin Gaurav & Kejriwal Ruchi | (2021-22) Risk Return Analysis of top five Cryptocurrencies: An Empirical Examination | International Conference on Applied Computational Intelligence & Analysis (ACIA-2022)-NIT Raipur
- Sarin Gaurav, Bharwaj Indira, Aabha, Rashi & Utsav | (2021-22) | Analyzing the factors influencing adoption of UPI as a payment method | Vivekananda International Conference-VINC22 on Replenish, Restructure and Reinvent: Technology-Fueled Transformation for Sustainable Future
- Sarin Gaurav, Sahil, Vatsal & Yukti | (2021-22) | Acceptability of Green Products in Delhi NCR Region: an Empirical Study | Vivekananda International Conference-VINC22 on Replenish, Restructure and Reinvent: Technology-Fueled Transformation for Sustainable Future
- Chauhan Atul Singh, Ahuja Shubham & Kumar Kamna | (2021-22) | Analysis of Brands’ Approach to Customer Attention: Case Audi and BMW | Vivekananda International Conference-VINC22 on Replenish, Restructure and Reinvent: Technology-Fueled Transformation for Sustainable Future
- Chaudhary Sanjay & Suri P K | (2021-22) | The Impact of Electronic Trading on Wholesale Prices of Select Commodities at Agricultural Marketplaces | 7th Biennial Conference of the Indian Academy of Management (INDAM) by IIM Rohtak
- Gupta Sharad & Sharma Rattan | (2021-22) | Impact of Emotional Attachment and Branding on Purchase Intention and Brand Loyalty | International Conference on Industrial Engineering and Management
- Thakur Rajiv R. & Srivastava Vinita | (2021-22) | Suggestive Models towards Successful Implementation of New Education Policy and in Making of Atmanirbahar Bharat | International Conference on Implementation of NEP-2020 Challenges and Opportunities for Educational Institutions
- Mukherji Shoma & Jain Neera | (2021-22) | Logos: Role in Communicating Corporate Vision and Strategy | Association for Business Communication: Proceedings of the 86th Annual International Conference
- Gupta Sharad, Verma Harsh, Lim Weng Marc & Polonsky Michael J | (2021-22) | Precursors and Impact of Mindful Consumption | Association for Consumer Research Conference
- Mittal Mitali & Minto Monira | (2021-21) Impact of Integration of Augmented Reality on Consumer perception on Website Quality, Trust and Brand Recall | 16th SIMSR Global Marketing Conference: Conscious Consumerism and Marketing Collaboration, Empathy, Responsibility | Page 403-407
- Arora Neerja | (2021-21) | Identifying Discriminating Factors between High and Low Mobile App Users in NCR | International e-conference on Global Information and Business Strategy
- Sarin Gaurav & Gulati Karishma | (2021-21) | Comparative analysis of data modeling approaches to envisage bank telemarketing behavior | International Conference on Strategizing for Future: The Post COVID Economic Order, VINC, Jan. 2021
- Sarin Gaurav & Kumar Pradeep | (2021-21) | COVID-19 Fake News Identification (CFNI) | Building New Digital Ecosytem , 3rd ICDE & 14th ISDSI IIM Raipur & IIM Sambalpur, Dec. 2020 | Page-1-19
- Arora Neerja & Malik Garima | (2021-21) | Identifying Clusters of Mobile App Users in NCR | International Conference on Digital Transformation, Industry 4.0 and Future of Business, GL Bajaj Institute
- Bhardwaj Indira | (2021-21) | Impact of Regulatory Mechanisms on NPAs in Indian Banks – A analytical perspective with special reference to IBC" | Business Data Analytics Conference-2020
- Arora Neerja & Malik Garima | (2019-20) | Identifying Discriminating Factors between High and Low Mobile App Users in NCR | Global Advances in Business and Communication, DSB
- Kumar Pradeep & Sarin Gaurav | (2019-20) | ConvGRUText: A Deep Learning Method for Fake Text Detection on Online Social Media | Pacific Asia Conference on Information Systems (PACIS) Dubai | Page-1-14
- Arora Neerja | (2019-20) | Developing a framework for Mobile App Adoption in Embracing the Transformative Times | International Conference of Digitalization of Management & Social Sciences
- Gupta Sharad & Verma Harsh V. | (2019-20) | Measuring Mindful Consumption and evaluating its nomological network | AIM-American Marketing Association Sheth Foundation Doctoral Consortium & Conference | Page-1-5
- Gupta Sharad & Verma Harsh V. | (2019-20) | Mindful Consumption: Factorial Invariance and group differences | AIM-American Marketing Association Sheth Foundation Doctoral Consortium & Conference | Page-107-110
- Chaudhary Sanjay | (2019-20) | The Agri-tech Start-ups In E-commerce: The Way Ahead In India | 19th Global Conference on Flexible Systems Management (GLOGIFT-19)
- Gupta Sharad & Verma Harsh V. | (2019-20) | Effect of Mindfulness meditation on Mindful Consumption & Life Satisfaction: An experiment with higher education students | PAN IIM Conference 2019
- Sarin Gaurav & Kumar Pradeep | (2019-20) | Fake Entity Detection: An Analytical Approach | PAN IIM Conference 2019
- Gupta Sharad & Verma Harsh V. | (2019-20) | Measuring Mindful Consumption | North American - Advances in Consumer Research | Vol 47, p 972
- Chaudhary Sanjay & Suri P K | (2019-20) | Modelling the Enablers of E-Trading Adoption in Agriculture: Learning from Indian e-NAM | Book of Abstracts: 2019 IIM Indore-NASMEI Summer Marketing Information Systems Conference | Vol-25, Issue-1, ISBN: 9781786354280
- Chauhan Atul Singh & Anand Sandip | (2019-20) | Negative brand experiences about societal issues: Synthesis of literature and research propositions | GABC XIth Transcontinental Conference - Strategising for Global Connect
- Indira Bhardwaj | (2019-20) | A study of disclosures made by large Indian Companies towards the details of their expenditure on Corporate Social Responsibility | GABC XIth Transcontinental Conference - Strategising for Global Connect
- Kumar Sanjay | (2019-20) | Delivering Successful Turnarounds in different cultures | GABC XIth Transcontinental Conference - Strategising for Global Connect
- Kumar Sanjay | (2019-20) | The role of sense-making in business transformations across cultures | GABC XIth Transcontinental Conference - Strategising for Global Connect
- Gupta Sharad & Verma Harsh V. | (2019-20) | Mindful Consumption: Factorial invariance and group differences | GABC XIth Transcontinental Conference - Strategising for Global Connect
- Sarin Gaurav | (2019-20) | Classifying Student Performance: A Comparative and Analytical Approach | GABC XIth Transcontinental Conference - Strategising for Global Connect
- Sen Ram Rritvik | (2019-20) | Conceptual Issues in Estimating the Cost Of Equity | GABC XIth Transcontinental Conference - Strategising for Global Connect
BOOKS
- Jain Neera & Mukherji Shoma | (2020-21) | Effective Business Communication - 2nd Edition | 2nd ed. | McGraw Hill
WORKING PAPERS
- Gaurav Sarin, Pradeep Kumar & Mukund M | Context-aware models for multi-class emotion detection: A comparative analysis
- Gaurav Sarin & Atul Singh Chauhan | To predict bank telemarketing success: An empirical examination
- Gaurav Sarin, Chhavi Gupta & Jasleen Gallay | Classifying Mode of Sale for Retail Businesses in Delhi and National Capital Region: An Empirical Examination
- Gaurav Sarin, Akshit Rawal & Chahat Arora | To predict consumer satisfaction for e-retail businesses in Delhi & National Capital region
- Gaurav Sarin, Naman Jain & Chanderkant Bhardwaj | Comparative analysis of data modeling approaches to predict credit card customer churn
- Gaurav Sarin, Tanvi Gaba & Diya Vasdev | To predict employee attrition for data-driven decision making process
- Gaurav Sarin, Ruchi Kejriwal & Monika Garg | Predicting financial sentiment analysis: An empirical examination
- Gaurav Sarin, Pradeep Kumar & Mukund M | Text Classification using Deep Learning Techniques: A Bibliometric Analysis
- Ramanpreet Singh, Gaurav Sarin & Nawal Kishore | Exploration of Barriers in Adoption of Blockchain Technology: A Study of Bitcoin
- Gaurav Sarin & Pradeep Kumar | Context Aware Multi-Class Sentiment Analysis: An Empirical Investigation
- Gaurav Sarin & Pradeep Kumar | Developing a CNN based context aware model for fake news identification
- Anurag Banerjee, Debasis Rooj & Reshmi Sengupta | COVID-19 and Consumer Confidence: Evidence from India
- Anurag Banerjee, Debasis Rooj & Reshmi Sengupta | Economic Policy Uncertainty and Consumer Confidence- Evidence from Indian Household data
- Ashraf Abdullah & Pradeep Bala | Leveraging Stacking Framework for Fake Review Detection in Hospitality Sector
- Ashraf Abdullah & Pradeep Bala | Psychographic categorization of fake and genuine reviewers
- Atul Singh Chauhan, Piyush Walia & Barkha Gupta | Scale Development of AI in Gaming
- Atul Singh Chauhan, Sakshi Singhal & Vedant Malhotra | Challenges Faced by E-Sports Players: An Indian Perspective
- Chandan Thakur, Atul Singh Chauhan & Gaurav Sarin | Theories and Practices of Neuromarketing: A Systematic Literature Review
- Chandan Thakur, Atul Singh Chauhan & Gaurav Sarin | Neuromarketing: A Co-Alignment of Marketing Strategy and Neuroscience
- Neerja Arora & Deepak Chawla | Investigating the relation of Mobile App Usage with Demographic Variables
- Neerja Arora & Deepak Chawla | Segmenting Mobile App Users based on their Lifestyle
Articles
- Dr. Rajiv R Thakur | (2021-22) | Innovation and Inner Salvation: The Success Mantra for Business and B-Schools | Competition Success Review | Vol. LVIII, No.6
- Dr. Rajiv R Thakur | (2021-22) | Reinstating relevance of B-Schools: Restore academic reputation; remove existing dichotomies | Financial Express | Page No.7
OTHERS RESEARCH PAPERS PUBLISHED
- Framework For Agricultural e-Trading Platform Adoption Using Neural Networks
- Mindful consumption behaviour: Scale development and validation