At the
Cutting-Edge of Wisdom
Just like you, the faculty at DSB has an appetite for innovation. So besides mentoring you, they also contribute to advancing business practices.
Research
Research Paper
Name
Title
Publication
Arora Neerja & Malik Garima
Examining Antecedents affecting Indian Consumers Adoption of Mobile Apps
Innovative Marketing Journal, Vol-16, Issue-3, Pages 1-15,2020
Arora Neerja, Malik Garima & Chawla Deepak
Factors affecting Consumer Adoption of Mobile Apps in NCR: A Qualitative Study
Global Business Review | Vol-21, Issue 1, 2020, Pages 176-196
Chaudhary Sanjay & Suri P K
Ranking the Factors Influencing e-Trading Usage in Agricultural Marketing
Global Journal of Flexible Systems Management, 22(3), 233-249
Chaudhary Sanjay & Suri P K
Modelling the enablers of e-trading adoption in agricultural marketing: A TISM based analysis of eNAM
Vision: The Journal of Business Perspective | 25 (1)
Chaudhary Sanjay & Suri P K
Framework For Agricultural e-Trading Platform Adoption Using Neural Networks
International Journal of Information Technology | Issue-1
Chaudhary Sanjay & Suri P K
The impact of E-trading on wholesale prices of select agricultural commodities
Journal of the Social Sciences ,48 (3)
Gupta S & Verma Harsh V.
Mindfulness, mindful consumption, and life satisfaction
Journal of Applied Research in Higher Education,12(3). 456-74,Vol-12, Issue-3, Sep, 2019
Gupta Sahil & Gupta Sharad
Mindful Effect of User-Centered Design on Brand Image and Brand Equity
Journal of the Social Sciences,48(3). 3814-20, 2020, Scopus
Kishore Kamal & Bhardwaj Indira
Impact of Size of Bank on its Capital Adequacy Ratio an Empirical Study of Indian Public Sectors Banks
Oeconomia Copernicana, 12(4), 864-876
Kumar Pradeep & Sarin Gaurav
WELMSD – World Embedding and Language Model Based Sarcasm Detection
Online Information Review
Sharma Sarthak & Gupta Sharad
Dichotomy in brand claims: Focus on Breads in NCR Region
Online Information ReviewEmpirical Economics Letters,20 (3), 365-376, ABDC
Sarin, Gaurav
“An empirical study of key parameters that impact purchase decisions of consumers who use e-commerce websites for online shopping in India”
International Journal of Information Systems and Software Engineering for Big Companies
Srivastava Vinita & Thakur Rajiv Ranjan
Do Consumers’ Beliefs, Knowledge and Awareness Play an Important Role in Willingness to Adopt Pro-Environmental Behaviour?
Journal of Emerging Technologies and Business Management ,10(1), 9-35