AY 2024-25
Research Title
Authors
Journal Name
Publication Year
Refereed In
Engaging with AI influencers in Online Marketing 6.0: Paradox of Authenticity vs. Artificiality
Vrishti Jain
IGI, Global
2024-25
SCOPUS
Artificial Intelligence in Digital Marketing: A Bibliometric Analysis and Future Research Direction
Yatika Khandelwal, Sejal Malhotra
Abhigyan
2024-25
Sage Publication
AY 2023-24
Research Title
Authors
Journal Name
Publication Year
Refereed In
Sustainable Transport Using AI and IoT
Mayank Singhal
Sustainable Development through Machine Learning, AI and IoT
2023-24
Springer Nature
Fostering Sustainable Circular Economy Practices in India: A Bibliometric Review of IoT Based Technologies
Astha Gupta
Sustainable Development through Machine Learning, AI and IoT
2023-24
Springer Nature
Impact of tweets on Indian movies performance: An integrative approach using sentiment analysis and emotion detection
Rhythm Aggarwal, Ekta Goyal
Research Square
2023-24
Springer Nature
AY 2022-23
Research Title
Authors
Journal Name
Publication Year
Refereed In
Predict financial text sentiment: an empirical examination
Ruchi Kejriwal, Monika Garg
Vilakshan-XIMB Journal of Management
2022-23
UGC
AY 2021-22
Research Title
Authors
Journal Name
Publication Year
Refereed In
Effect of Social Media Influencers and Celebrity Endorsers on Brand Loyalty through Brand Image
Dhruv Saini, Megha Sharma, Harsh Verma
Empirical Economics Letters
2021-22
ABDC- C